Successful communication at retail is about inspiring response. Whether via the sale of a product/service, or the engagement & shared advocacy for a corporation’s CSR efforts. Retail delivers a level of storytelling that is immersive, multi-sensorial, and experiential.
At Patagonia a view towards social outcomes, rather than charitable giving, drives bottom line results
Actions most companies would never dream of taking because they are so counter to common business practice, have been wildly successful for Patagonia because at their core they embody the idea of “profitable good,” namely, embracing profit and purpose to drive a better bottom line.