Sustainability is NOT a solo endeavour – co-operation across a variety of corporate departments is essential. Meaningful benefits can emerge when the accounting, finance and sustainability departments work together.
It's clear that the Toronto 2015 Pan Am/Parapan Am Games has innovation at the core of its culture not just by necessity but by design. They are committed to establishing a positive legacy that will have long lasting impacts both locally and beyond.
A great question from one of the attendees, Krystin Annis of Canadians for Clean Prosperity, “Should capital markets be required to conduct sustainability analysis or should it all be about price signals?"
While sustainability professionals have embraced tools like GRI, this approach is piecemeal and falls short of presenting the clear business case needed to sway the C suite.
It is not enough for your company to commit to sustainability. You must find a way to effectively tell your Sustainability Story with meaning and purpose.
The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years ago by Michael Porter in the Harvard Business Review.