The question of which comes first—business or social change—a problem in the west— doesn't seem to be a challenge in Korea.
Mission-driven businesses such as B Corps Seventh Generation and Ben & Jerry’s are finding that having an authentic purpose that resonates with their customers opens the door to exciting approaches to activism that engage their base in powerful ways.
Creating shared value entails embedding a social mission in the corporate culture and channeling resources to the development of innovations that can help solve social problems.
After being taken over by Unilever, how did Ben and Jerry's ensure the preservation of the company’s sustainability and social mission programs.
Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.
Consumers are speaking out everyday but we don’t want to see it. Then we say the consumer doesn't want to change. If we can tap into the enormous movements, we can create change much faster. That’s the job of the modern day marketers.
Material issues are core for sustainability disclosure but how detailed does a materiality assessment need to be in order to be meaningful?
The CEO of Unilever, Paul Polman calls on business leaders, politicians and NGOs to embrace systems thinking, and to recognise they cannot deal with the world’s environmental and social challenges in isolation.