Connecting the two world is challenging because investors are often looking at different, more short term factors, compared to the sustainability community that is often looking at issues that are much longer term.
A great question from one of the attendees, Krystin Annis of Canadians for Clean Prosperity, “Should capital markets be required to conduct sustainability analysis or should it all be about price signals?"
The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years ago by Michael Porter in the Harvard Business Review.