Earlier this week, JetBlue made a big step towards our future by announcing one of the largest renewable jet fuel purchase agreements in U.S. aviation history.
Much of the stuff around us was once on a boat. To get from wherever it was made or processed or harvested to wherever it’s used or consumed, requires a seaborne journey around the world.
In the absence of mechanisms that force us to directly pay for the broader impacts of how we travel, we tend to underestimate the total cost to both ourselves and to society of different modes of transportation.