3 Strategies for How Companies are Engaging Customers Around Brand Stories
One of the most important strategies is for brand’s to make customers the hero of the story, rather than the brand itself.
A vision to make the world a better place – thanks TOMS!
It is a simple concept. Sell a pair of shoes today, give a pair of shoes tomorrow. “Shoes for a Better Tomorrow” quickly became “Tomorrow’s Shoes” which then settled into TOMS, with a simple and powerful promise — a better tomorrow.