To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff.
With millions of disposable coffee cups finding their way into landfill each year, businesses have been searching for ways to increase recycling of the single-use item.
What do you think – does this Starbucks reusable and recyclable plastic cup really help to cut down on waste or not?
Rather than scowl at Schultz for his attempt to further the dialogue around race, we should admire and congratulate him for his tenacity. Starbucks and its partner USA Today have launched an important and courageous initiative that deserves praise, not scorn.
Canadian Survey on Sustainability: Good at Cost Reductions but Huge Opportunity for Innovative Thinking
GTReportLeadImage A large scale study by OfficeMax Grand & Toy comparing Canadian companies to their world peers finds Canada leads in capturing cost reduction from sustainability initiatives but lags global leaders in driving profitability through collaboration.
Overall, I think the Starbucks 2010 Report shows that Starbucks is making progress, though I feel the Company's reporting could be more forward looking and disclose more specific plans to achieve tough targets.