New research is putting the first generation of kids to grow up with the smartphone into sharp relief.
Before the advent of social media, mass media shaped brand culture - this is no longer the case.
When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do?
Can we better prepare ourselves to challenge and reject fabrications that may easily circulate as untruthful texts and images in the online world?
Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.
Corporate transparency comes in many shapes and forms. I would be the last one to deny the relevance and essential nature of annual sustainability reporting, but I like the Novo Nordisk approach to here-and-now updates, which encourage today's conversation about the future, not about historical events.
Successfully telling the corporate citizenship story using social media is far more complicated than simply having a proper strategy in place.