Celebrities are no longer simply lending their names to causes, instead they’re starting their own socially responsible companies.
For some business owners the need to measure and demonstrate social impact is THE central business practice.
Today, entrepreneurs are increasingly recognizing the allure of merging profit and purpose but rarely do I come across a company whose product is entirely in the service of its social mission.
It is a simple concept. Sell a pair of shoes today, give a pair of shoes tomorrow. “Shoes for a Better Tomorrow” quickly became “Tomorrow’s Shoes” which then settled into TOMS, with a simple and powerful promise — a better tomorrow.