Why Embracing Profitable Good—Not CSR—Will Help You Stay Ahead
Most executives don’t really believe that CSR drives direct bottom line business benefits.
A vision to make the world a better place – thanks TOMS!
It is a simple concept. Sell a pair of shoes today, give a pair of shoes tomorrow. “Shoes for a Better Tomorrow” quickly became “Tomorrow’s Shoes” which then settled into TOMS, with a simple and powerful promise — a better tomorrow.
Want to beat your competitors? Embrace profitable good
A new approach in marketing is called “profitable good” and it involves shifting from the current mindset of “doing charity” (because that’s what good corporate citizens do) to thinking about social impact that has a direct positive impact on the bottom line.