Why facts don’t change minds James Hoggan February 2, 2016 Uncategorized, Marketing and Communications When it comes to public opinion, there’s a common belief among companies and their communication teams that providing facts is the best way to sell your side of the story. But they're wrong.
Are companies over-sanitizing their sustainability communication? Jo Confino August 26, 2013 Marketing and Communications Is the PR industry helping or hindering the authentic communication of sustainability?
