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Tagged PR

Why facts don’t change minds

James Hoggan
February 2, 2016
Uncategorized, Marketing and Communications
When it comes to public opinion, there’s a common belief among companies and their communication teams that providing facts is the best way to sell your side of the story. But they're wrong.

Are companies over-sanitizing their sustainability communication?

Jo Confino
August 26, 2013
Marketing and Communications
Is the PR industry helping or hindering the authentic communication of sustainability?
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