The constant repetition of the slogan of profit maximization undermines the legitimacy of business, which will eventuality destroy its ability to even achieve this particular objective.
One of the core fears around our industrialised society, which we are largely refusing to face up to, is the belief that there is no credible alternative to the current global economic system, which is now undermining our prosperity and may even threaten our civilisation.
For Stern, the heart of his values lies in the importance of family. “I’m 68 and I am thinking what will my granddaughter Rosa be like when she’s 68? We’re talking about towards the end of this century and what we do now will determine whether the next 100 years is the best of centuries or the worst of centuries."
Is the PR industry helping or hindering the authentic communication of sustainability?
Vision is essential but on its own it's next to useless, unless there is also the cohesion and collaboration to deliver it.
Those who pin their hopes on technological developments for smart resource management fail to understand that this will not address the core issue, which is that capitalism is addicted to growth.
Collaborating more effectively is increasingly recognised as key to making progress, but few are expert at it and business has traditionally been more adept at building high walls, rather than tearing them down.