To build its social license to grow, the transformational company future-proofs its operations and supply chains by tackling social problems through its core business model.
Successful communication at retail is about inspiring response. Whether via the sale of a product/service, or the engagement & shared advocacy for a corporation’s CSR efforts. Retail delivers a level of storytelling that is immersive, multi-sensorial, and experiential.
Ikea used forced prison labour to make furniture—headline in The Independent.
On Thursday it was business as usual at Ikea. On Friday the results of an independent investigation by Ernst & Young revealed...