When it comes to public opinion, there’s a common belief among companies and their communication teams that providing facts is the best way to sell your side of the story. But they're wrong.
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their financial performance and value in meaningful ways.
Regulations can only save the day if they are enforced. Take a closer look at environmental management in the oilsands, and you’ll find too many cases where existing regulations are brushed off by oilsands operators, government agencies, or both.
According to Bob Willard, "There are too many indicators in play. We need to get our act together and identify a critical subset of indicators that are material to important stakeholders, including the environment, society, and shareholders."
More and more consumers are making it clear that they want to do business with companies that they can trust. Increasing consumer trust increases top line sales. But maintaining consumer trust requires honest business practices and open lines of communication.