Investors want to see action on your sustainability strategy - the days of talk are over.
Cracking the code that will connect investors and corporate sustainability continues to elude us.
The goal for CSR communication should be to connect with people on an emotional level so relevant, that it results in action and response. Only then, can you measure the true impact that CSR communication represents as both cause and catalyst for creating positive, social, and behavior change.
Corporate transparency comes in many shapes and forms. I would be the last one to deny the relevance and essential nature of annual sustainability reporting, but I like the Novo Nordisk approach to here-and-now updates, which encourage today's conversation about the future, not about historical events.