Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.
The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years ago by Michael Porter in the Harvard Business Review.
I believe that even if it might take a while longer companies will eventually understand that shared value pays and embrace it one way or another. This is great because the challenge now as Porter explains is for shared value to evolve from an idea into a movement, and to do so you need many more companies on board.
Brian Smith of Coca-Cola's Latin American Group explains how they tackled Brazil's emerging youth challenge and built "Brand Love" at the same time.
Companies in the agricultural sector are working on a number of initiatives to demonstrate their dedication to sustainability. Some of the largest food and beverage companies worldwide – like Coca-Cola, Kellogg’s, General Mills, Mars and PepsiCo – have outlined their commitment...
Is the PR industry helping or hindering the authentic communication of sustainability?
Is there truth to the message that we can shop our way to a better world or are we simply trying to ease the pain?
"It's not that people don't care but they feel overwhelmed and confused. People are consuming to feel better and anxiety leads to a rebound effect which creates a further spike in consumption as people don't want to deal with the problems."