An absence of management urgency, a lack of buy-in from management and costs were identified as the three principle barriers faced by forward-thinking marketers.
The most important thing we can do to maximize women’s influence on finance and sustainability is to place more women in positions of power in boardrooms and C-suites.
The board’s engagement with the company’s sustainability risks sends a strong message to company leaders and employees. If the board is not aligned in its views on corporate sustainability, how can the company expect everyone else to be aligned?
If you find yourself facing down the steely or indifferent gaze of one or more C-suite executives, ask yourself, are they arguing the merits of the proposal or simply not swayed by my approach?