Brands need to shift their approach. They have to share how their efforts impact the real world, by showing the results of their endeavours.
Is there truth to the message that we can shop our way to a better world or are we simply trying to ease the pain?
"It's not that people don't care but they feel overwhelmed and confused. People are consuming to feel better and anxiety leads to a rebound effect which creates a further spike in consumption as people don't want to deal with the problems."