It’s as if they’re saying, I fully support that we should give up environmentally destructive behaviours…as long as it doesn’t inconvenience me.
I want to use our company’s voice and mission as a tool to accelerate positive change.
By sharing emissions info, companies can make environmentally friendly choices easier for consumers and boost their own CSR reputations.
If we're going to have a chance against climate change...we're going to have to mobilize like we did to beat the Nazis...and so far, we're losing.
If we could figure out how the new behaviour originated, we may be able to replicate it to encourage adoption of other norms like reducing greenhouse gas emissions.
Very few companies include sustainability metrics in their long-term (three-year) incentive programs. I have found only one corporate example to date — DSM. How do they do it?
The real key to transforming our economy towards greater sustainability is to change the way we think about progress and success.