Big brands might be able to afford more advertising, but the most powerful advertising can’t be bought at all – it has to be grown.
Imagine a world where companies build their competitive advantage by creating more overall well-being and inclusive prosperity than their competitors.
There is yet to be a strategic framework for effectively managing a balanced profit-impact synergy. The benefit corporation legally requires organizations to pursue and manage towards their mission. For the first time, we have ventures that are legally accountable to pursuing the creation of public benefit.
As you’re likely aware, the Benefit Corporation and B Corporation movement is growing rapidly. In discussing the technicalities of the legal entity and certification, sometimes the purpose and rationale for...