The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years ago by Michael Porter in the Harvard Business Review.
Women in CSR – Canada: Angela Simo Brown, LoyaltyOne, GM and Co-Founder of Air Miles for Social Change
Welcome to the TSSS series on Canadian Women in CSR. Learn about Angela Simo Brown, GM and Co-Founder of the AIR MILES for Social Change Program at LoyaltyOne
Canada is emerging as a world leader in creating shared value and cross-sector collaboration - AIR MILES for Social Change has been leading in this space for four years.