The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years ago by Michael Porter in the Harvard Business Review.
Women in CSR – Canada: Angela Simo Brown, LoyaltyOne, GM and Co-Founder of Air Miles for Social Change
Welcome to the TSSS series on Canadian Women in CSR. Learn about Angela Simo Brown, GM and Co-Founder of the AIR MILES for Social Change Program at LoyaltyOne
Last summer, OgilvyEarth released Mainstream Green, a significant study on why mainstream consumers weren’t buying into the green movement. Mainstream Green noted that the majority of consumers were ‘light ...