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Tagged AIR MILES

Shared Value: Journey to an Unknown but Rewarding Destination

Adina kaufman
June 6, 2014
Event Summaries, Social Impact
The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years ago by Michael Porter in the Harvard Business Review.

Women in CSR – Canada: Angela Simo Brown, LoyaltyOne, GM and Co-Founder of Air Miles for Social Change

Brad Zarnett
May 26, 2014
SPECIAL CONTENT, Women in CSR - Canada
Welcome to the TSSS series on Canadian Women in CSR. Learn about Angela Simo Brown, GM and Co-Founder of the AIR MILES for Social Change Program at LoyaltyOne
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Consumers Will Save The World (If You Give Them Points)

Marc Stoiber
March 25, 2012
Uncategorized
Last summer, OgilvyEarth released Mainstream Green,  a significant study on why mainstream consumers weren’t buying into the green movement. Mainstream Green noted that the majority of consumers were ‘light ...
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