What is a “Sustainability Narrative” and Why is it Important to Your Company?

Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

[Please have a look at the recent report by BBMG which takes a closer look at this evolving challenge for companies.  “The New Sustainability Narrative: Tapping into Meaning and Purpose.”]

Join us on September 30th as our expert panel explores the challenges and opportunities of building a sustainability narrative that connects more deeply with your audience.

Our Distinguished Guests:

Steven Sage, VP Sustainability & Innovation, Kruger Products L.P.
Eric Whan, Director, GlobeScan
Phillip Haid, CEO, Public INC
Claudio Gemmiti, Senior VP, Innovation and Strategic Growth, Club Coffee

Discussion Facilitator: Brad Zarnett, Executive Director, TSSS

Register Now

Ryerson logoDATE: Tuesday, September 30, 2014
TIME: 4:30-7:30 EST (snacks & networking from 6:45-7:30)
LOCATION: Ryerson University, Podium Building, 380 Victoria Street, The Commons Room 250 (map)
FREE LIVE WEBCAST & twitterchat #tssschat from 5:15 – 6:15 PM EST
(Tickets for both the live event and the webcast must be purchased in advance)

During the event we will explore some of the following:

Why do traditional marketing strategies seem to be missing the mark today?
What do consumers and stakeholders want from companies today?
What companies are having success building an authentic connection with consumers?
   * What are they doing different?
   * Why are they successful?
What are some of the themes that seem to be resonating most with consumers today?

4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:15 pm: Introductions and special announcements
5:15 – 6:00 pm: Panel Discussion
6:00 – 6:15 pm: Small group discussion/brainstorming
6:15 – 6:25 pm: Groups report back to main audience
6:25 – 6:45 pm: General Q and A
6:45 – 7:30 pm: Networking and snacks

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Each group will be asked to c
hoose a company with a strong sustainability narrative and dissect how they have built a genuine connection with their customers. During the idea harvesting phase, several groups will be asked to share their findings with the general audience.

The Works

open spaces learning


About our panelists:

Steven Sage serves as Vice President, Sustainability & Innovation for Kruger Products, L.P. Since joining the Company in 2009, he has been responsible for creating and leading the implementation of Kruger Products’ sustainable development program–Sustainability 2015, managing the Company’s environmental brand portfolio and leading innovation initiatives. As an agent of change, Sage strategically weaves sustainability throughout the various divisions that make up Kruger Products to support the Company’s overall success. Prior to joining Kruger Products, Sage worked for Georgia-Pacific Corporation in the United States for eighteen years in progressive marketing management roles. He graduated with a MBA from Emory University.

Eric Whan leads GlobeScan’s CSR and sustainability practice. Based in GlobeScan’s Toronto office, Whan specializes in sustainability leadership as it relates to consumers and stakeholders. In partnership with the National Geographic Society, he directs the Greendex — the largest global study tracking sustainable consumption trends — and directs The GlobeScan/SustainAbility Survey, the world’s definitive survey of sustainable development experts.

Phillip Haid, is the Co-Founder and CEO at Public INC. In addition to managing the operations and growth of the company, he thoroughly enjoys “getting his hands dirty” developing campaigns and initiatives for several of PUBLIC’s key clients. Prior to creating PUBLIC, Phillip spent seven years as Vice President & Managing Director of Manifest Communications, Canada’s leading social issue advertising agency. His role involved running the company’s operations and acting as a strategic lead on cause and corporate citizenship strategies and advertising campaigns. Before Manifest, Phillip led the public sector practice at D-Code, a youth research and marketing firm; was a Project Manager at the Institute of Governance (a think tank based in Ottawa); and a Project Officer at the Canadian Council for International Cooperation. Phillip serves as Chair of the Board of Anaphylaxis Canada and has a Masters in International Relations from the Norman Paterson School of International Affairs.

Claudio Gemmiti, is the Senior VP, Innovation and Strategic Growth at Club Coffee. He has an extensive background in marketing and brand management, and is a strategic thinker with deep CPG research and development acumen.  In his work with Loblaw Companies Ltd., Procter and Gamble and now Club Coffee, he has driven profitable growth and enhanced stakeholder satisfaction. Claudio has a proven track record for leadership and for building high performing teams resulting in ‘game-changing’ innovation and dynamic results in product and brand development.

About our sponsor:

Kruger Products L.P. is a leading manufacturer of quality tissue products for household, industrial and commercial use. We serve the U.S. consumer market with the popular White Cloud ® brand sold at select Walmart locations; the Canadian consumer market with such well-known brands as Cashmere® and Purex® bathroom tissue, Scotties®’ facial tissue, SpongeTowels® paper towels and the White Swan® line-up; as well as major U.S. and Canadian away-from-home segments, including healthcare, education, property management, manufacturing, accommodations and foodservice. We have more than 2,400 employees across North America and operate five FSC® CoC-certified plants (FSC® C104904), four of which are in Canada and one in the U.S. KP Tissue was created to acquire, and its business is limited to holding, a limited partnership interested in Kruger Products. L.P.

Thanks to our Promotional Partners: