Fireside Chat: Shared Values: The Marketing Opportunity in the Sustainability Era
A rare opportunity to hear directly from two distinguished leaders who have seized upon a special mix of culture and entrepreneurship to propel their companies forward in the green economy.
Group breakout session to discuss how and why companies are able to connect with you as a “conscious consumer”.
DATE: Wednesday, March 7, 2012
TIME: 4:30-6:30 EST (snacks and networking from 6:30-7:30)
LOCATION: Bennett Jones, 1st Canadian Place, 100 King St. W. (King & Bay), 34th Floor, Toronto
LIVE WEBCAST & TWITTER CHAT #tssschat from 5:00 – 6:30 EST
(SPACE IS LIMITED – tickets for both the live event and the webcast must be purchased in advance)
RAFFLE FOR A CANADA GOOSE COAT
All attendees are eligible to win this great prize!
CLICK HERE to see a picture
President and CEO,
Co-Founder and President,
Bullfrog Power Inc.
Antony Marcil, Past President,
Forest Stewardship Council Canada
A strong business plan is vital, but it is only when you capture the hearts and minds of your employees and customers that you unleash a whole new world of opportunity. Join us on March 7th for a fireside chat with two highly respected Canadian entrepreneurs who have built successful brands with a unique combination of vision, culture and inspired leadership.
During the discussion you will learn:
- The value of communicating a clear vision throughout your organization
- Specific examples of culture building strategies
- How triple bottom line thinking drives profitable decision making
- The importance of partnerships in building a successful brand
- How building shared values is the ultimate competitive advantage in the Green Economy
CLICK HERE to read an exclusive TSSS article with Dani Reiss about the Canada Goose story.
“They Don’t Make Swiss Watches in China – Fiercely Competitive and Proudly Canadian”
Tom Heintzman is one of the most recognized entrepreneurs in the Canadian green business landscape. Heintzmann didn’t simply convince people to buy a better mousetrap; he convinced people to buy a more expensive mousetrap. Heintzmann’s company, Bullfrog Power, has proven that consumers will pay more to do the right thing, if you offer to join them in a quest to change the way we live our lives and do business in the sustainability era.
Dani Reiss, Canada’s 2011 Entrepreneur of the Year, took an established local family outerwear business and transformed it into a worldwide fashion brand and business success story. His commitment to high standards and best practices in the environmental and social realms has guided Canada Goose to its current status as one of our most proud “Made in Canada” international success stories.
TSSS is excited to announce that this ‘Fireside Chat’ will be moderated by Antony Marcil, former President and CEO of Forest Stewardship Council Canada and World Environment Center. Marcil brings to this discussion his extensive background in driving business in the green economy, as well as his expert ability to dig beneath the surface and ask the questions that really matter.
4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:10 pm: Introductions and special announcements
5:10 – 5:40 pm: Fireside Chat moderated by Antony Marcil
5:40 – 6:00 pm: Small group discussion/brainstorming
6:00: – 6:30 pm: Groups report back to main audience and general Q and A
6:30 – 7:30 pm: Networking and snacks
Lead Media Partner
Aman Singh (Editorial Director, CSRwire) will be our twitter chat facilitator. Sign up for our LIVE FREE WEBCAST today.