Does your company effectively communicate its PURPOSE to job searching Millennials?

Are you looking to work at a company that has purpose embedded into it’s core DNA?  Bmeaningful can help you remove the guess work and answer your most pressing questions.

Millennials now outnumber Boomers in the workplace. This not only marks a significant demographic change, but also a values change. Millennials’ career priorities, work preferences and lifestyle differ from generations past. Just like companies have changed their marketing tactics to respond to the next generation of purchasers, recruitment efforts must similarly adjust to the value changes of the next generation in the workforce.

Most job descriptions don’t actually tell people what they want and need to know: what it’s really like to work there.

Job descriptions still attempt to explain their company in a single paragraph and with our decreasing attention spans, no one wants to search through corporate career pages. And it doesn’t help that most career pages and job descriptions don’t actually tell people what they want and need to know: what it’s really like to work there.

What Millennials want to know about your company

A 2014 Millennial study by Achieve found the top five factors for Millennials when deciding where to apply for a job are: 1. what a company does; 2. work culture; 3. company’s involvement with causes; 4. office environment and 5. diversity and HR awards. Additional factors such as personal contribution, and career growth are also important drivers that also influence career decisions.

In fact, 58% of Millennials cite career growth and professional development as their primary career goal. A recent article on college aged Millennials in Harvard Business Review, found that the two fundamental questions Millennial job seekers ask are “What is it like to work there?” and “What kind of growth can I expect?”. These factors are not typically found in job descriptions or are buried in company’s career pages.

Another important factor for Millennials is their interest in meaningful work. 92% of Millennials believe that business success should be based on more than just profit and 71% believe that meaningful work is among the top three most essential factors that define a successful career.

Promoting your workplace to Millennials

…perhaps the most important question in a Millennial’s job search is, “what it’s like to work at your company”…

My company, Bmeaningful, offers organizations a ‘paint by numbers’ approach to answering the key questions in a Millennial’s job search, removing the guess work from what prospective employees want to know about what it’s like to work at a company. Through photos and short descriptions of categories like culture, impact, and career growth, companies can create a permanent advertisement for their organization.

Having a Company Profile allows you to permanently tell your employer story, highlight your mission and build a pipeline of interested future candidates, ultimately building up your network of brand evangelists.

Additional Benefits of promoting your company:

  1. Refines the pool of candidates: a Bmeaningful Company Profile helps paint a realistic picture of what it’s like to work at your company. This is important because it helps people self-select and make better decisions about what company is a good fit for them, better preparing them for a career with your organization.
  2. Reduces turnover: Understanding the challenges and what it’s like to work at your company will help people anticipate the demands of the job. Studies have shown that priming people of what to expect on the job can reduce turnover by as much as 10%. A realistic job preview immunizes people from the stresses that come from the challenges of the job.Have a company you’d like to see profiled or are you a company that wants the benefits of a profile, let me know.

To read detailed company profiles that answer the questions that millennials are asking….please click here.
Amanda Minuk is a co-founder and the CEO of Bmeaningful. She’s on a mission to help professionals discover the jobs and companies that make a difference and get more top talent interested in social impact careers.

One Response

  1. Dominique Croteau

    “Millennials now outnumber Boomers in the workplace.”

    Err…and what about people born in the 15-year gap between these two “generations”?

    In my opinion, Baby Boomers are not part of creating the economy anymore (or at least most of them aren’t) so comparing Millenials to them about the job market and workplace is a moot point.

    I think it is more relevant to compare the Millennials to their predecessors, Generation X. I think it is the Generation X people that can help the Millennials understand the current job market. Baby Boomers all have difficulties to relate with Millennials since the former have a negative perception of change while the later are just swimming through it all the time. Generation X could be considered as the bridge between these two very different generations.

    Many Millenials are still in their “development stage” and what they are looking for now might easily change in 5 years as they get further away from their teenage year / young adulthood and deeper into adulthood. Many of them might have a very distorted perception of what the workplace market actually has to offer especially considering the impeding civilizational crisis we have all participated in creating (yes, all generations are guilty of charge).