An absence of management urgency, a lack of buy-in from management and costs were identified as the three principle barriers faced by forward-thinking marketers.
Engaging your stakeholders with social impact evaluation data isn’t always the easiest process, but it’s important in harmonizing and streamlining your business goals.
Consumers need to be reassured that their purchases are part of a larger solution. They don’t want to feel like they’re fighting a losing battle or that they are the only ones making sacrifices.