A dancing Sustainability Report is one that has great content and is presented so creatively that the content just dances right out at you.
A steady drumbeat of social media nuggets from your sustainability report can ensure that your company's efforts remain in stakeholder's minds throughout the year.
While reporting has evolved over the past two decades, it still has further to go and requires many changes in the outside world in order for sustainability disclosure to be understood as equivalent or even greater in importance than financial information.
Through our research, SRA believes that after 20+ years of reporting activity in Canada, we are at a turning point. Early-adopter companies are stepping back to re-assess the value and benefit of producing annual sustainability reports.
In order to make reporting more sustainable, Directors must be excited about sustainability reporting. They must see it as an advantage, a benefit, a value-adding activity, and not something they tolerate.