It’s as if they’re saying, I fully support that we should give up environmentally destructive behaviours…as long as it doesn’t inconvenience me.
We must drop the neoliberal fairy-tale and accept that business using the profit motive has been a spectacular failure.
It felt like an obvious PR stunt but almost no large media outlets characterized it that way.
I agree, they can do more, anyone can step up to do more…the question is will they?
Companies need to drop the charade and admit that their efforts to be sustainable have largely failed. It’s time to stop pretending to be part of the solution and come back to the table and be a real partner for positive change.
We’re not talking about a few tweaks here and there, but rather, a dramatic shift in the ideological approach and the narrative of the role of business.
The Greening of Business and Win-Win solutions via CSR, Impact Investing and Profit with Purpose appear to just be a cover for corporate elites and billionaires that distract the public while they continue to plunder the planet and add to their billions.
When it comes to climate change, like a snake shedding its skin, we need to leave those politicians with bad ideas behind.