Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire.
Currently, McPherson invests in and advises technology start-ups including TheLi.st, ZADY, Positive Luxury, Lover.ly and The Daily Muse. She serves on the boards of 10×10, a social action campaign/platform funded by Intel to expand girls’ education in the developing world; Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses and The PVBLIC Foundation. She also serves on Social Media Week’s Advisory Council. Additionally, she is an adviser to several non-profits, including Girls Who Code, Plant A Fish, She’s The First, The Adventure Project and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40 and Fast Company’s 25 Smartest Women of Twitter.