For Mission Based Business the Best Metric to Determine Impact….is Sales
The benefits of a simple metric are clear; every day employees in our company can tabulate and understand their collective impact towards a variety of social initiatives.
Author Seth Goldman
Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Seth’s entrepreneurial career started decades earlier, when at the age of 6 he retrieved golf balls from the woods of a golf course near his home in Wellesley, Massachusetts and sold them, along with lemonade, back to the golfers for a tidy profit.
In March 2011, Honest Tea was acquired by The Coca-Cola Company, creating a national platform for expansion of Honest Tea’s organic and Fair Trade certified products. Today, Honest Tea is the nation’s top selling organic bottled tea, and offers a cooler full of lower-sugar drinks, including Honest Kids and Honest Fizz (zero-calorie naturally sweetened soda). The drinks are sold in more than 100,000 outlets across the country. Seth continues to lead the enterprise out of its Bethesda offices.
Under Seth’s leadership, Honest Tea has developed innovative partnerships with its organic and Fair Trade Certified™ suppliers in India, China and South Africa, as well as with City Year, the Arbor Day Foundation, IndoSole, and Terracyle.
Seth serves on the advisory boards of Bethesda Green, Beyond Meat, the Yale School of Management, the American Beverage Association, and the Maryland Economic Development Commission. He graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry are the authors, along with graphic artist Soongyun Choi, of the New York Times bestseller Mission in a Bottle, which was published by the Crown Business division of Random House in September, 2013.