Organizational Culture *Is* Strategy
To build a successful brand, I like to look at it as honoring the five Cs: clarity, consistency, character, communications, and culture
Author Russ Stoddard
Russ Stoddard is the founder of Idaho-based creative agency Oliver Russell. He’s committed his career (nearly 30 years) to social responsibility, first inside the corporate world and then as an entrepreneur who’s started four companies and five nonprofit causes. Russ is the author of the forthcoming book, Rise Up: How to Build a Socially Conscious Business, and his creative work has been honored with local, regional and national creative awards. These days, Russ focuses on brand strategy for clients, spreading the Certified B Corp love, and connecting kindred spirits to multiply social impact.