Can CEOs Really Make Companies More Sustainable?
“On the one hand, boards say that sustainability is what we believe in, but they remunerate their people on a basis that actually forces them to go against this.
A New Territory for Airbnb: Corporate Responsibility
It might be the time for Airbnb to start thinking about its impact and responsibilities in a more holistic way, adopting a broader CSR framework and acting accordingly.
Should We Take Millennials’ ‘Rejection’ of Capitalism Seriously?
Why do so many millenials support (or even love!) Bernie Sanders, a new survey brought up some more surprising news: The majority of millennials reject capitalism.
Does ‘Uberization’ equal greater Sustainability?
It's time for a broader discussion about the Uberization of the economy.
Not Loving it…McDonald’s Needs More Than a Minimal Pay Raise to Resonate With Millennials
McDonald’s is currently not in the top 10 of millennials’ (customers primarily ages 18-32) favorite restaurants.” If McDonald’s can’t solve this problem, its future is at risk.
Have companies forgotten how to create genuine wellbeing? Do old marketing tactics miss the mark?
“Sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or seemingly insurmountable environmental challenges.” So, what can be done to change how consumers respond to the ‘S’ word?
Can the “Shared Value” promise resonate with the ‘square people’?
I believe that even if it might take a while longer companies will eventually understand that shared value pays and embrace it one way or another. This is great because the challenge now as Porter explains is for shared value to evolve from an idea into a movement, and to do so you need many more companies on board.
Sustainable Consumption is so Capitalism 1.0 – The Future (Capitalism 2.0) is all about Sustainable Communities
As Paul Polman once said, “Business has a hard time succeeding in societies that fail.” He’s definitely right, but to better society we need the right medicine, and right now it does not seem to be sustainable consumption.