It might be the time for Airbnb to start thinking about its impact and responsibilities in a more holistic way, adopting a broader CSR framework and acting accordingly.
Why do so many millenials support (or even love!) Bernie Sanders, a new survey brought up some more surprising news: The majority of millennials reject capitalism.
McDonald’s is currently not in the top 10 of millennials’ (customers primarily ages 18-32) favorite restaurants.” If McDonald’s can’t solve this problem, its future is at risk.
“Sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or seemingly insurmountable environmental challenges.” So, what can be done to change how consumers respond to the ‘S’ word?
I believe that even if it might take a while longer companies will eventually understand that shared value pays and embrace it one way or another. This is great because the challenge now as Porter explains is for shared value to evolve from an idea into a movement, and to do so you need many more companies on board.
Sustainable Consumption is so Capitalism 1.0 – The Future (Capitalism 2.0) is all about Sustainable Communities
As Paul Polman once said, “Business has a hard time succeeding in societies that fail.” He’s definitely right, but to better society we need the right medicine, and right now it does not seem to be sustainable consumption.