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Author Nick Desolino

Nick Desolino

As a sustainability consultant at the UK account firm KPMG, Nick manages the delivery of complex, international sustainability assurance and advisory engagements for a variety of clients. He also works tirelessly to help ensure that KPMG “walks the talk” by adopting waste reduction and water and energy conservation initiatives.

home.kpmg.com/uk/en/home.html

Marketers: Reassure Consumers that Sustainable Products are Part of a Larger Solution

Nick Desolino
March 6, 2016
shared value, Marketing and Communications, CHANNELS
Consumers need to be reassured that their purchases are part of a larger solution. They don’t want to feel like they’re fighting a losing battle or that they are the only ones making sacrifices.
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