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Author Marjolein Baghuis

Marjolein Baghuis

Marjolein Baghuis is a big believer in the power of sustainability as an enabler for better business. She is the founder of Change in Context, the platform about positive change for a sustainable economy, which also hosts her blog.With her energy, expertise, and experience, Marjolein supports organizations to profitably integrate sustainability into their business and to communicate effectively about strategy and impact.

As a speaker and moderator, she has been involved in dozens of conferences and events around the world, speaking on topics like sustainability, reporting, accountability and change. Marjolein also serves on the (advisory) board of various organizations and is a guest lecturer at Nyenrode Business University.

Marjolein has an MBA degree from the Kellogg School of Management. She lives just outside of Amsterdam, the Netherlands with her husband and their children.

changeincontext.com/

Top tips for reading sustainability reports

Marjolein Baghuis
September 8, 2017
CSR Reporting
Here are some tips on how to read a company's sustainability report.

How to transform sustainability reporting to a tool for positive change

Marjolein Baghuis
August 2, 2017
CSR Reporting
Let’s talk about how to transform reporting from a burden into a tool to build a better future.

The power of purpose in value-driven companies

Marjolein Baghuis
July 17, 2017
Employee Engagement, meaningful work, Culture and Leadership, employee wellness, business culture
The underlying belief in value-driven organizations is that happy people are more productive and therefore make the company more successful.

Patagonia’s Social Initiatives Manager: Despite our ‘more is better’ culture, we must consume less

Marjolein Baghuis
June 7, 2017
Culture and Leadership, behaviour change
I want to use our company’s voice and mission as a tool to accelerate positive change.

A Brand with Purpose: Introducing Fairphone

Marjolein Baghuis
May 23, 2017
Ethics, Retail and Supply Chain, Social Impact
To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose.

New EU Directive on Non-Financial (CSR) Reporting

Marjolein Baghuis
April 25, 2017
CSR Reporting
Companies can begin to better understand how to create value for shareholders, stakeholders, and society.

Top tips to cut the crap in CSR Reporting

Marjolein Baghuis
January 26, 2017
CSR Reporting
Corporate reports that are difficult to navigate, overly positive and/or unfocused do more damage than good for a company’s reputation.
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