MENU

  • About
    • A message from Brad Zarnett
    • About Us
    • Speaking and Sustainability Services
  • Is CSR Working?
    • How Billionaire Greed Ruined a Perfectly Good Strategy Called Corporate Sustainability. (Part 1)
  • CSR News Channels
    • Business and Sustainability
    • Capitalism 2.0
    • CSR Reporting
    • Culture & Leadership
    • CSR Employee Engagement
    • Energy, Cities and Climate Change
    • ESG/Investing
    • Ethics
    • Food and Sustainability
    • Innovation Leaders
    • Marketing and Communications
    • Millenials
    • Retail and Supply Chain
    • Social Impact
    • Sustainable Education
    • Waste Reduction
  • Events
    • Upcoming Events
    • Past Events
    • Event Summaries
    • Past Attendees
    • Speaking and Sustainability Services
  • Special Content
    • CSR in Canada
    • Canada’s Top 30 under 30
    • A Journey in Search of Capitalism 2.0
    • Objection Handling
Toronto Sustainability | TSSS logo
Search
  • About
    • A message from Brad Zarnett
    • About Us
    • Speaking and Sustainability Services
  • Is CSR Working?
    • How Billionaire Greed Ruined a Perfectly Good Strategy Called Corporate Sustainability. (Part 1)
  • CSR News Channels
    • Business and Sustainability
    • Capitalism 2.0
    • CSR Reporting
    • Culture & Leadership
    • CSR Employee Engagement
    • Energy, Cities and Climate Change
    • ESG/Investing
    • Ethics
    • Food and Sustainability
    • Innovation Leaders
    • Marketing and Communications
    • Millenials
    • Retail and Supply Chain
    • Social Impact
    • Sustainable Education
    • Waste Reduction
  • Events
    • Upcoming Events
    • Past Events
    • Event Summaries
    • Past Attendees
    • Speaking and Sustainability Services
  • Special Content
    • CSR in Canada
    • Canada’s Top 30 under 30
    • A Journey in Search of Capitalism 2.0
    • Objection Handling
  • Menu logo

MENU

Author Ksenia Benifand

Ksenia Benifand

Ksenia Benifand is the founder and principal of Aeon Strategies. Her expertise includes merging strategic thinking and creative design to deliver comprehensive marketing and business development solutions to sustainable brands and initiatives. Her goal is to create a sustainable world by changing organizational and consumer culture. Ksenia is also involved in educating organizations about the value of integrating sustainable practices with organizational culture and policies through The Climate Project Canada.

aeonstrategies.com
article placeholder

GM vs. Zipcar: Brand Management, Social Media and CSR

Ksenia Benifand
December 3, 2011
Uncategorized
There is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. You may have heard about the “Reality Sucks” General M...
Copyright 2021 - Toronto Sustainability Speaker Series
  • Home
  • Events
    • Upcoming Events
    • Past Events
    • Event Summaries
    • Past CSR Event Attendees
  • Special Content
    • CSR in Canada
    • Women in CSR
    • Canada’s Top 30 under 30
    • A Journey in Search of Capitalism 2.0
    • Objection Handling
    • Sustainability Themed Videos
  • About Toronto Sustainability Speaker Series
    • Testimonials
    • Strategic Advisors
    • Promotional Partners
    • A message from Brad Zarnett
  • Kruger Products