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Author John Drummond

John Drummond

John is the Chairman of Corporate Culture. Over the last eight years he has worked on social marketing, CSR strategy, branding and organisational change with many clients including Bank of America, BT, Sky, WRAP, Marks & Spencer, T-Mobile, O2, Buying Solutions and EDF Energy.

John is the founder of the Social Marketing Academy and Social Marketing Network. He has expertise in behaviour change, social change, branding and market-led CSR.

John began life as a journalist before working for IBM in sales and marketing for seven years. He was formerly Group Communications Director of United Utilities.

www.corporateculture.co.uk/

Are businesses missing the boat when it comes to sustainable behaviour change?

John Drummond
September 25, 2013
Uncategorized
Motivating behaviour change is an issue that's been at the forefront of the sustainability agenda, but it's not always clear exactly how it should be defined. What behaviours are people trying to change? What strategies are being used? And how seriously is the issue being taken by business?
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