Skip the Storytelling in your Sustainability Report
Audiences who read formal CSR reports are not concerned with the touching, human-interest stories.
Author Jeff Sutton
An experienced sales and marketing executive, Jeff loves to help businesses that are on the path toward sustainable growth. He brings a wealth of experience working at the intersection of strategy, sustainability, and corporate communications to the team at thinkPARALLAX. Originally from Toronto, Jeff served as Vice President, Sales and Marketing for one of Canada’s most prestigious corporate communications agencies before moving to London in 2012. During his time across the pond, he served as the Director of Business Development for Salterbaxter MSLGROUP, Europe’s leading sustainability creative communications agency. In 2015, Jeff and his family decided that they wanted to give California sunshine a try – and he joined the team at thinkPARALLAX. When he’s not helping clients think through communications strategy, you will most likely find Jeff hanging out with his wife and two daughters or doing his best to squeeze in any sporting activity he can. A sports enthusiast, Jeff remains active playing hockey, golf, baseball, and his newest passion, surfing.