Considering the immensity of the climate challenge that lay before us, these companies could not be more offside.
When confronted with the idea that regulations could move us much more quickly to address our urgent global environmental challenges, the response is often that we, the consumer, need to change our wasteful and polluting behaviour.
It doesn’t help when a corporation responds to a crisis in this way and makes it sound like an important step.
Who will inspire the next generation of sustainability leadership? Let the contest begin.
If this ad represent the thinking at Keurig then something is very wrong there.
The achilles heel of capitalism is that it's possible to enrich yourself by creating more problems than you solve - there is a better way.
If the secondary metrics of societal wellness and wellbeing were not rising or perhaps even falling, that was just a minor byproduct of capitalism's great ability to create wealth.