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Author Adina kaufman

Adina kaufman

Adina Kaufman is the Senior Editor and Chief Storyteller at TSSS. Her passion for our planet has led her to hike trails, paddle rivers and sleep under the stars in Europe, North America, South America, Central America, Australia and New Zealand. Her commitment to sharing her passion for the natural world inspires her writing and drives her work at TSSS. “I am constantly striving to tell just the right stories, with just the right words, to convince everyone to join us on the journey of sustainability.”

www.tsss.ca

Sustainable Fibre Success Story: Kruger Products and FSC Certification

Adina kaufman
March 12, 2015
Kruger Products, Business and Sustainability, Culture and Leadership
Kruger Products’ adoption of FSC standards in its supply chain is directly attributed to the values of its people.

The Evolution of a Canadian Sustainability Leader: Kruger Products Shares its Journey

Adina kaufman
September 16, 2014
Kruger Products, Business and Sustainability
Innovation defines Kruger Products…its leadership team has long been ahead of the curve on sustainability and is committed to bringing about widespread change.

Shared Value: Journey to an Unknown but Rewarding Destination

Adina kaufman
June 6, 2014
Event Summaries, Social Impact
The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years ago by Michael Porter in the Harvard Business Review.

A Recipe for Award Winning Sustainable Wine: Mix Vision with Equal Parts Passion & Courage

Adina kaufman
December 15, 2013
Event Summaries
Southbrook Vineyards is a business defined by its pursuit of quality while maintaining a long-term focus on environmental and social responsibility.

McDonald’s: “Yes, our burgers are 100% beef!” Building Trust through Good Communication

Adina kaufman
October 17, 2013
Event Summaries, Food and Sustainability, Retail and Supply Chain
More and more consumers are making it clear that they want to do business with companies that they can trust. Increasing consumer trust increases top line sales. But maintaining consumer trust requires honest business practices and open lines of communication.

Sustainability and Innovation: Two Sides of the Same Coin

Adina kaufman
July 25, 2013
Uncategorized
Innovability is the concept of integrating innovation and sustainability to promote creativity in improving existing processes and dreaming of new ones; it is the philosophy that permeates EDP’s activities.

The Pathway to Corporate Success: Sustainability, Innovation and Gamification

Adina kaufman
May 2, 2013
Employee Engagement, gamification
Effective leaders recognize that their organizations will thrive through creativity and innovation. But it’s one thing to decide to be innovative; it’s another entirely to make innovation an integral part of your corporate culture.
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