Sobeys: Beyond Certification – Strategies for Impactful Change (May 11, 2011)

David Smith
National VP of Retail Strategy and Sustainability
Sobeys Inc.

DATE: Wednesday May 11, 2011, 5:00-6:30
LOCATION: Haworth Furniture, 55 University Ave. (Street Level) Toronto

As the former VP of Marketing at Whole Foods Market US, David brings a wealth of knowledge to Sobeys and is a valuable addition to the Canadian food industry.  Using his unique storytelling approach, David will explore a variety of isues including:

  • How the Consumer Goods Forum helps to create the measurement systems that enable a shift towards more sustainable production and consumption
  • How the GS1 B2C initiative is working to to use bar codes to highlight sustainability information and increase transparency
  • Which carefully chosen metrics can drive the greatest behavioural change
  • How to differentiate between marketing and greenwashing
  • How to effectively bring sustainability issues forward within your company

David’s talk will conclude with a short collaborative problem solving session with audience participation.

Space is limited – CLICK TO REGISTER

4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:15 pm: Introductions and special announcements
5:15 – 6:30 pm: David Smith (including Q&A and audience discussion)
6:30 – 7:30 pm: Networking and snacks

Ticket price includes speaker, snacks and non-alcoholic beverages.
$15 in advance (available until 6pm May 10), $40 at the door (if space permits)
Please remember the environment – no printed tickets are necessary, master list of registered attendees will be at the door.

If you have questions about the event please email Brad Zarnett

One Response

  1. Andrea Brown

    Hi David,
    Unfortunately I can’t make it to the event but know it will be a fascinating discussion! As noted, a discussion point will be metrics that can drive behavioral change. I am wondering how effective you believe product sustainability labeling actually is for a consumer, and what the role retailers have on “choice influencing” the behavior of their consumers? In other words, do you think it is more effective to use metrics to influence consumer behavior or for the retailer to give prime shelf space to more sustainable products to influence consumers habits (or a combination of both)?