The goal for CSR communication should be to connect with people on an emotional level so relevant, that it results in action and response. Only then, can you measure the true impact that CSR communication represents as both cause and catalyst for creating positive, social, and behavior change.
For Stern, the heart of his values lies in the importance of family. “I’m 68 and I am thinking what will my granddaughter Rosa be like when she’s 68? We’re talking about towards the end of this century and what we do now will determine whether the next 100 years is the best of centuries or the worst of centuries."
If we made CSR/sustainability leaders into a form of ombudsperson, they could become the intermediaries for discussions between the firm and external interests on social and environmental lines.
Why do so many businesses think of employee engagement as a “nice-to-have” versus necessity? And why is the management of such programs often treated as an afterthought or added responsibility undeserving of a dedicated role or department?
This is the story of our unique moment in history. We are living through an age of tipping points and rapid social and planetary change. We’re the first generation to feel the impacts of climate disruption, and the last generation that can do something about it.
Canadian collaboration fostered by the UN Global Compact Network Canada: 5 takeaways from the new "Peer-Review Reporting Program."
A Sustainability Success Story: A French supermarket reduces food waste drastically while adding to the bottom line.
TD Economics recently released a special report on the economic value of the environmental and social benefits provided by Toronto's 10 million trees - it makes the business case for preserving and growing our forests and other “natural capital.”