Increased Revenue through Community Engagement: The “Shared Value” Advantage

The Business Opportunities From Solving Social Problems

shared value initiative

At this TSSS event you will learn how you can leverage Shared Value right along your value chain while simultaneously making your company more profitable.  You will discover how you can achieve a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem. This is the promise of Shared Value and this TSSS event will give you the tools and insight you need to bring it to your company.

Tim Hortons

It might sound too good to be true but this concept has been proven repeatedly in the three years since Michael Porter coined the phrase “Shared Value” in the Harvard Business Review. So how do you ensure that your company is ready to engage in this conversation and seize this opportunity? When and how will the benefits materialize? How do you quantify the ROI? Where do you look for partners? How do you get started?  These are the questions that will be answered through specific case studies and explanations of proven business strategies at our TSSS event on May 28th.

DATE: Wednesday, May 28, 2014 (registration closes May 23rd)
TIME: 4:30-7:30 EST (snacks & networking from 6:35-7:30)
NEW LOCATION: Ryerson University, Podium Building, 380 Victoria Street, The Commons Room 250 (map)
FREE LIVE WEBCAST & twitterchat #tssschat from 5:00 – 6:00 PM EST
(Tickets for both the live event and the webcast must be purchased in advance)

Register Now

Distinguished Guests:

Tim Faveri

Tim Faveri

Justin Bakule

Justin Bakule

Justin Bakule
Executive Director
Shared Value Initiative

Tim Faveri

Dir., Sustainability & Responsibility
Tim Hortons

Join us on May 28th as two sustainability champions, Justin Bakule and Tim Faveri, clearly show how exploring “Shared Value” can unlock new revenue streams for your company.

air-miles-social-change[JUST ANNOUNCED – Angela Simo Brown, Co-Founder and GM of the Air Miles for Social Change Program at Loyalty One will be joining our Panel.]

Tim will discuss the exciting work that has taken place at Tim Hortons through its Coffee Partnership Program. Justin will share stories from Mars Inc. (improving cocoa production in West Africa), Arauco (leading Chilean forestry company), Novartis (working in rural India), Nestle, Ben and Jerry’s, Kirin (Japanese beverage company near Fukushima where the Tsunami caused devastation) and Mercy Corps (international NGO). And now Angela will discuss the wild success of the Air Miles program and its ability to get people physically active.

During the event we will explore some of the following:

  • How you can use social issues as a strategic lens to address business opportunities
  • How to use your corporate culture to find “shared value” opportunities
  • Why the values of your senior leaders are essential to your success
  • How Tim Hortons has delivered social benefits to its coffee suppliers in Central and South America
  • How Mars Inc. has driven positive change within its cocoa supply chain
  • How Novartis has found new revenue streams by bringing improved health to rural Indian communities
  • How to measure your Shared Value Initiative ROI


Breakout Session Facilitated By:

open spaces learning

Media and  Twitterchat Partner


4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:15 pm: Introductions and special announcements
5:15 – 5:45 pm: Justin Bakule, Tim Faveri and Angela Simo Brown
5:45 – 6:05 pm: Small group breakout session
6:05 – 6:35 pm: Groups report back to main audience and general Q and A
6:35 – 7:30 pm: Networking and snacks

Register Now


Justin Bakule is the inaugural executive director of the Shared Value Initiative. He came to the role with over 15 years of experience advising corporations, foundations, non-profits, and governments on issues of strategy and performance management. He has played a leadership role in FSG’s shared value consulting and has worked with a variety of clients including: Mars Inc. focused on improving cocoa production in West Africa and rice production from the Mississippi Delta; Arauco, a leading Chilean forestry company; and Mercy Corps, a leading international NGO. Justin is an experienced public speaker having addressed executive teams, industry organizations, and academic audiences around the world on shared value and the role of the corporation in society.

Tim Faveri leads Tim Hortons sustainability and responsibility initiatives and activities. Tim is responsible for cross-functional execution of the company’s sustainability and responsibility strategy, stakeholder engagement and corporate sustainability reporting. Prior to joining Tim Hortons, Tim was a senior leader in Deloitte’s Corporate Responsibility and Sustainability Practice.

Angela Simo Brown is the General Manager and Co-Founder of AIR MILES for Social Change (AMSC), a national social venture that uses the unparalleled reach and popularity of the AIR MILES Reward Program to inspire and reward Canadians for making healthier and more environmentally responsible lifestyle choices.  In her 17 years with LoyaltyOne, Angela has progressed through a range of leadership roles that focused primarily on the development of strategic partnerships for the organization. As a committed and passionate environmentalist, Angela also helped lead the formation of a series of grassroots eco-initiatives across LoyaltyOne, which ultimately triggered the transformation of the organization into a prominent corporate sustainability change agent for Canada.

Thanks to our Promotional Partners: