Bob Willard’s “The New Sustainability Advantage” – Book Launch and Workshop

Bob Willard

Bob Willard

“The New Sustainability Advantage”  Book Launch and Workshop
Join us for the Toronto book launch of Bob Willard’s latest book.  Dr. Willard will illustrate how the business case for sustainability is even more compelling than it was 10 years ago and guide attendees with an interactive workshop on how to build and sell a compelling business case for deploying more proactive sustainability strategies.

Register Now

DATE: Wednesday, June 20, 2012
TIME: 4:30 – 7:30 EST
LOCATION: Bennett Jones, 1st Canadian Place, 100 King St. W. (King & Bay), 34th Floor, Toronto

Workshop participants will learn:

  • 7 ways the business case described in this 10th anniversary book are even more compelling than the business case in the original book.
  • How smart sustainability strategies can improve profits by at least 51% – 81% in the next three to five years.
  • How to build and sell a compelling business case for deploying more proactive sustainability strategies into your own organization.
  • How to use the new open source simulator dashboard and worksheets to build a tailored business case for sustainability.

Lead Media Partner
Aman Singh (Editorial Director, CSRwire) will be our twitter chat facilitator. Sign up for our LIVE FREE WEBCAST today.

4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:10 pm: Introductions and special announcements
5:10 – 5:40 pm: Presentation by Dr. Bob Willard
5:40 – 6:00 pm: Small group discussion/brainstorming
6:00 – 6:45 pm: Groups report back to main audience and general Q and A
6:45 – 7:30 pm: Networking and snacks

Space is limited – Register Now

Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies. Willard applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities associated with environmental and social issues.

Willard has authored four books: “The Sustainability Advantage”, “The Next Sustainability Wave”, and “The Sustainability Champion’s Guidebook” and now “The New Sustainability Advantage”. In addition, his two DVDs, two spreadsheets, numerous webinars, and extensive Master Slide Set provide capacity-building resources for champions of sustainability. They provide quantified business justification for embracing sustainability strategies and proven guidance on how to transform organizations into sustainable enterprises. Willard holds a BSc from McGill University, and an MEd and PhD from the University of Toronto.

He serves on the advisory boards of The Natural Step Canada, Learning for a Sustainable Future, and Durham Sustain Ability. Willard is a member of the Education Alliance for a Sustainable Ontario, the Durham Region Roundtable on Climate Change, and the International Society of Sustainability Professionals.

Thanks to our Promotional Partners:


CSRwire 3BL Media Just Means

Sustainable Brands


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