To build its social license to grow, the transformational company future-proofs its operations and supply chains by tackling social problems through its core business model.
Unilever is building its social leadership story into all stakeholder touch-points and aligning its social brand across all of its assets and relationships.
Mission-driven businesses such as B Corps Seventh Generation and Ben & Jerry’s are finding that having an authentic purpose that resonates with their customers opens the door to exciting approaches to activism that engage their base in powerful ways.
Creating shared value entails embedding a social mission in the corporate culture and channeling resources to the development of innovations that can help solve social problems.