On December 14th 2016, GRI announced that Timothy J. Mohin, a well-known sustainability practitioner, advocate and author, was appointed as the organization’s new Chief Executive.
A truly great report can only occur when a company has a clear vision and a supporting culture that drives sustainable thinking into every aspect of its company.
In order to make reporting more sustainable, Directors must be excited about sustainability reporting. They must see it as an advantage, a benefit, a value-adding activity, and not something they tolerate.
In this short video Dr. Sustainability shares some simple tips on how to create great sustainability reports.
How do you make something matter to an accountant? It’s actually pretty simple: you just have to show why it matters to that accountant’s business
Overall, I think the Starbucks 2010 Report shows that Starbucks is making progress, though I feel the Company's reporting could be more forward looking and disclose more specific plans to achieve tough targets.