It felt like an obvious PR stunt but almost no large media outlets characterized it that way.
I agree, they can do more, anyone can step up to do more…the question is will they?
Companies need to drop the charade and admit that their efforts to be sustainable have largely failed. It’s time to stop pretending to be part of the solution and come back to the table and be a real partner for positive change.
We are told by most politicians that our challenges are serious and that they are taking the necessary steps to protect us, but deep down we know better.
When confronted with the idea that regulations could move us much more quickly to address our urgent global environmental challenges, the response is often that we, the consumer, need to change our wasteful and polluting behaviour.
It doesn’t help when a corporation responds to a crisis in this way and makes it sound like an important step.