Audiences who read formal CSR reports are not concerned with the touching, human-interest stories.
Brands need to shift their approach. They have to share how their efforts impact the real world, by showing the results of their endeavours.
Here's my 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability.
Getting employees emotionally engaged may sound abstract, warm and fuzzy. But the impact of such a void represents a sobering business reality.
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their financial performance and value in meaningful ways.
Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.