Unilever is building its social leadership story into all stakeholder touch-points and aligning its social brand across all of its assets and relationships.
Enjoy the slideshow from a recent presentation where I shed light on how operating in a shared value economy is no longer a nice to do for your business but a need to do.
Recent BBMG report: How New Consumers Will Revolutionize Brands and Scale Sustainability.
A retailer’s social sense of purpose and responsibility to a local community should go far beyond a branded cause or local philanthropy. There should be a different philosophy and mindset all together regarding the role and purpose of retail within a community.