One of the blindspots that many social entrepreneurs have is certainty. You need to believe in your idea.
Upon graduation the real heavy lifting began as I searched for meaningful work.
It might be the time for Airbnb to start thinking about its impact and responsibilities in a more holistic way, adopting a broader CSR framework and acting accordingly.
Leading companies have rewired their business so that their growth is a positive force in society, and realized a competitive advantage in doing so.
Today Vancity is a thriving social purpose, mission driven business, with over $18 billion in assets fuelled by customers attracted to their community agenda.
For some business owners the need to measure and demonstrate social impact is THE central business practice.
A focus upon social utility – the overall wellbeing that a company brings to society – is a defining characteristic of the companies that will thrive and shape the 21st century.
A new approach in marketing is called “profitable good” and it involves shifting from the current mindset of “doing charity” (because that’s what good corporate citizens do) to thinking about social impact that has a direct positive impact on the bottom line.