According to Switzer, "water stewardship is a vast subject with many different players; when all stakeholders use Shared Value as a basis for decisions making, good things happen for everyone."
“Every Community Must Be Part of Our Shared Value Mission”. Q&A with Nestlé Waters Chief Sustainability Officer, Nelson Switzer
Access to clean, safe, secure, sustainable drinking water should be a fundamental human right.
A focus upon social utility – the overall wellbeing that a company brings to society – is a defining characteristic of the companies that will thrive and shape the 21st century.
Creating shared value entails embedding a social mission in the corporate culture and channeling resources to the development of innovations that can help solve social problems.
I believe that even if it might take a while longer companies will eventually understand that shared value pays and embrace it one way or another. This is great because the challenge now as Porter explains is for shared value to evolve from an idea into a movement, and to do so you need many more companies on board.
Michael Porter explains with great eloquence why he's never been more excited about the opportunities for business to increase profitability while solving social problems.
Brian Smith of Coca-Cola's Latin American Group explains how they tackled Brazil's emerging youth challenge and built "Brand Love" at the same time.
Join us for the next TSSS event when Tim Faveri of Tim Hortons and Justin Bakule of the Shared Value Initiative will share their insights on how "Shared Value" can provide widespread benefits to an organization.